FOOD FASHION



Moschino or McDonald's Bag?



   Hello everyone goodday to you, its a cool summer Saturday right here in Slough, London. I know yall like the bag above and you cant wait to start placing orders lol. Well for those that are thinking its a Mcdonald's product, I'm afraid I'd have to disappoint you at this point. That's a Moschino product which is creating what I call "food fashion campaign" indirectly.

   Is Moschino actually 'glorifying' McDonald's logo?

   The course of the accusation is something made of thick, spongy, bright red and yellow plastic, the season's most prolific accessory among the style set is an iPhone case in the shape of a McDonald's carton, by Italian fashion house Moschino.

Model Lindsey Wixson holds the Moschino iPhone
case on the catwalk at Milan Fashion Week.

   True to the spirit of fast food, counterfeit versions have appeared at lightning speed in markets and online. Obesity campaigners, however, have not been so quick to embrace the craze. Some members of the medical establishment question the wisdom of celebrating fast food at a time when one in four Britons is classed as obese and there are plans to lower the threshold for NHS weight-loss surgery for people with newly diagnosed type 2 diabetes to a BMI of 30, which could see an additional 800,000 people referred.

   

Moschino Bag and
iPhone selfie by models

 These criticisms are unlikely to harm the popularity of the designs, which were revealed as part of designer Jeremy Scott's first catwalk show for Moschino in late February; model Lindsey Wixson held one on the catwalk, while fashion editor Anna Dello Russo used hers to take selfies with Katy Perry. In the months that followed, the cases became ever more popular with fashion editors, bloggers and celebrities. Rihanna and Rita Ora were photographed with theirs; Miley Cyrus brandished one on stage.

  

   The problem for fashion brands is that designer iPhone cases are easy to copy, according to Jason Rawkins, head of fashion and luxury brands at solicitors Taylor Wessing. The Moschino case costs around £45; fakes are being sold for as little as £3.

"Social media means that news travels faster and things become popular much more quickly," said Rawkins. "So if the counterfeiters don't move really fast themselves they could miss the boat; two months later the bubble might burst."

   There was much debate, too, about whether Moschino was infringing on the McDonald's copyright, but a McDonald's spokesperson said: "We've signed a licence agreement with Moschino that allows them to use McDonald's intellectual property on the merchandise. Moschino will make a donation to Ronald McDonald House Charities."

   In any case, Moschino seems to have alighted on the recipe for quick-fire success in the social media age: immediately arresting design, speedy production, social media dominance and a side order of controversy.

    Okay enough of all the grammar right?

MajorPane @ McDonald's

    I guess Moschino just made my taste and want for McDonald's extremely hungry. The iPhone casing really looks like fried chips in its McDonald's pack. Thanks Moschino for the great advertising campaign you doing indirectly. McDonald's can as well make me their ambassador, I guess I can do more than Moschino has to offer *winks*