Social media status marketing

Is it just me but its WhatsApp and Instagram becoming more interesting, engaging and user-friendly? Oh yea, a lot had to be put into it when they figured out turning social media tools to a marketing platform is one sure way to fetch an unlimited profit.  

Telegraph tried overtaking WhatsApp sometime last year with cooler emojis and spacious hall for group chat, I guess this was the point Mark Zuckerberg and his team lit the boost Vin Diesel used in the beginning of Fate of the Furious and tada “Status” became the in thing.

What my whatsapp status for 03-10-2017 looked like

Before you go abusing your status like the way others do by uploading just anything and everything, here is a chance to step up your game, create ground shaking awareness and expect multiple patronages.

I) Your status defines you

In my article Social Media: Digital Investment, I made mention about how our post pans the world towards understanding our personality better than our family members.

Your brand is you; you are the one that creates the pace. You determine how they will respond to your call to actions.

II) How to upload Videos on your Whatsapp status

People ask me how I post my videos in such a way it continuously plays. Well, the trick is very simple…I post videos to my status from my gallery, not through WhatsApp stat itself. This way, I can track where the end of the 30sec and also go to Whatsapp to confirm the end.

When that is done, my next fresh upload of the same video would start 2seconds or 1seconds backwards so it can have that continuous effect.

For example

A video of 3mintues will be uploaded like this;

00:00 – 00:30 1st upload

00:29 - 0:59 2nd upload

00:58 – 1:28 3rd upload

1-27 – 1:57 4th upload

1:56 – 2:26 5th upload

2:25 – 2:55 6th upload

Just mark the timer, minute and seconds with your head…cmon you went to school (don’t tell me you spied your way out in math class lol) spy this one.

III) Upload pictures in a video format

You can use video editors either on your phone or pc to make a 30 sec, 1minute video.

All you need are relevant pictures of your product and services, text quotes or written slides.

What about if you tell a story using only pictures or maybe text with pictures. That will drag massive attention and want people hungry for more.

Ensure you give longer seconds to text that are longer to read. So that your readers can have a good user experience (not all knows status can be paused)

A video won’t make much impression if there is no enchanting soundtrack. Remember your goal is to make your viewers loop the video and give you a feedback or a call.

IV) Upload interesting music/movies/comedy skits

Consider this as a cookie you use to thank your viewers for having time to check out your stat. My viewers often compliment my music taste cos its out of this world.

I download clear musical videos, dance skits and once in a while post it on my status using the format I explained in No 2. Sometimes I add a compelling text to the video underneath to ice the cake.

With this, my viewers get to look forward to my next post to have an awww time.

V) Screenshot articles

Digital Deepak is one of my Mentors...he doesn't know me but hmm we rock and roll lol

Educating your customers should be the peak of your business chain. Business these days isn’t all about you, it’s shifted from consumer-centric to giving out value.

Since you can’t upload a full article and you might not want to broadcast a link to everyone on your list, you can simply screen grab articles that would keep your viewers enlightened about your business or educated about a particular subject.  

Note: You can use Whatsapp &; Instagram stat to do the following;

I) Educate, inform, and entertain viewers

II) Preferring solutions through DIYs

III) Encouraging purchases by posting testimonials, updates, feedbacks.

How to apply status marketing?

Facebook embrace all that has been said above and below, Facebook messenger currently have a stat option to upload videos or picture just as Whatsapp and Instagram. 

Either way, just ensure you use the one that appeals to your business niche, where your customers are and watch them react asap.

Friends reacting to my whatsapp status

Wrap up

Either you upload pictures, movies, music, picture quotes, chats, ensure you put yourself in the shoes of your viewers and know that as busy as the world has become, capturing their attention with the profound post will activate their purchasing spiritos.

Remember social media is all about you advertising not only yourself (selfies) but your product and services. Think of creative ways to engage your customers. 

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